Starbucks to Expand Range of Instant Beverages, Schultz Says
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Starbucks Corp. Chief Executive Officer Howard Schultz said the coffee-shop operator is developing a wider range of ready-made food and beverages after it sold more Via instant coffee than expected.
Sales of Via, available at 40,000 distribution points in six countries, have exceeded the company’s projections in every market, Schultz said today. The company expects to introduce the new instant products in 12 to 18 months, he said. Starbucks began selling Via coffee in China, Hong Kong, Macau and Taiwan this month.