Comcast in Talks for On-Demand Films 6 to 8 Weeks After Theaters
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Comcast Corp., the largest U.S. cable-television company, is in talks with Hollywood movie studios to show some films on demand six to eight weeks after their theatrical release, a Comcast executive said.
Comcast would like to offer on-demand rentals for Hollywood studio films more quickly than the typical 90 to 120 days after cinematic release, Marcien Jenckes, Comcast’s senior vice president and general manager of video services, said in an interview. The Philadelphia-based company hasn’t decided when to introduce such a service and wants to make sure studios are comfortable with the shorter window, he said.