Pursuits
Mercedes Fights BMW for Bankers in Manhattan Showroom Upgrades
This article is for subscribers only.
Daimler AG’s Mercedes-Benz and Bayerische Motoren Werke AG are spending a combined $280 million to improve their Manhattan showrooms as they race to become the top-selling luxury brand in the U.S.
Mercedes is investing $220 million in a new dealership on 11th Avenue between 53rd and 54th Streets that will feature soaring ceilings and changing light colors when it opens in May. Three blocks away, on 57th Street, BMW is spending $60 million to free up floor space, renovate its store’s facade and make the location more environmentally friendly.