Facebook Ad Prices Rose 40% Last Quarter, Marketing Firm Says
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Ads on Facebook Inc.’s site cost 40 percent more per click last quarter than in the previous three months, as the company’s social-networking dominance let it command higher prices, according to Efficient Frontier.
The increase was on Facebook’s self-service ads, not the higher-priced premium ads that run on user home pages, said Siddharth Shah, senior director of business analytics at Sunnyvale, California, based-Efficient Frontier.