Pursuits
Audi’s $285,000 Special Edition ‘Halo’ Cars to Tackle BMW
This article is for subscribers only.
Audi AG will roll out two limited edition models in coming months as part of an effort to increase the brand’s exclusivity and better compete with Bayerische Motoren Werke AG at the high end of the luxury market.
The Volkswagen AG unit will introduce a Q7 sport-utility vehicle next month in Russia with a two-tone exterior costing 200,000 euros ($285,000), sales chief Peter Schwarzenbauer said. Audi will begin selling the R8 V10 Pure Sport in the United Arab Emirates for 500,000 dirhams ($136,000) in June.