Electronic Arts, Sony Use Crisp Thinking to Fight Cyber Bullies

Adam Hildreth was a 14-year-old in Leeds, England, when he and six friends started Dubit, a virtual world for other teens, in 1999. The site, which makes money selling advertising aimed at kids socializing in cyberspace, grew quickly to 250,000 users. Dubit struggled to hire enough moderators to keep cyber bullies and other troublemakers in check, at one point needing 50 monitors a day. Human moderation “was never going to scale,” says Hildreth, now 26.

Hildreth, who left school at 16 to run Dubit full time, began working on software to detect bad behavior in the game world. The idea became his next company, Crisp Thinking, which he co-founded in 2005. Crisp’s software analyzes users’ language and actions to identify harassment, spamming, or predators who may be “grooming” potential victims. The system can react in real time by automatically warning or banning people who violate a site’s terms of service, or referring them to human moderators.