Telefonica, Microsoft to Create Computer, TV, Mobile-Phone Apps

Telefonica SA (TEF) and Microsoft Corp. (MSFT) will jointly create applications for products including personal computers, television and mobile phones through Telefonica’s new BlueVia developer platform.

The alliance aims to combine the telecommunications capacities of Europe’s second-largest phone company with Microsoft’s expertise in web development and its open cloud platform, the companies said in a joint statement sent by e-mail today.

The BlueVia software development kit offers developer tools including Microsoft’s .Net Framework, Silverlight and Visual Studio 2010. It also includes Windows Azure, which allows users to create Internet-scale applications without requiring developers to make an initial investment for infrastructure.

“Our partnership with Microsoft will accelerate BlueVia’s reach and extend our presence beyond mobile into PC, TV and gaming platforms,” Vivek Dev, director of global new services at Telefonica, said in a statement. “Combining our assets will create applications that bring valuable entertainment and productivity to 280 million Telefonica customers worldwide.”

A spokeswoman for Telefonica, who declined to be identified citing company policy, didn’t provide any financial or timeframe details when contacted by phone today.

To contact the reporter on this story: Manuel Baigorri in Madrid at

To contact the editor responsible for this story: Angela Cullen at

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