NCAA Tournament Ratings Rise 24 Percent in 1st Year of TV Deal
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Television ratings for the first full day of the men’s college basketball tournament were the highest in two decades as CBS Sports and Turner Sports combined to air all 16 games in their entirety for the first time.
The National Collegiate Athletic Association games on the CBS Corp. network and Time Warner Inc.’s TBS, TNT and truTV networks were seen in an average of 5.7 percent of households in the top 56 U.S. television markets, CBS and Turner said in a news release.