Qualcomm Sees Demand Driven by Books, Washers, Cereal Boxes
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Qualcomm Inc., the biggest maker of mobile-phone chips, is betting that cereal boxes, washing machines and children’s books will help drive demand for powerful processors for mobile devices.
Beginning this year, people will be able to point their phones at everyday items and bring them to life on screen, such as in games, advertisements and how-to guides, said Jay Wright, director of business development at San Diego-based Qualcomm. So-called augmented-reality applications will emerge when the company releases a new software package next quarter, he said.