Texas Attorney General Seeks Google Ad Rate Formula
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Texas Attorney General Gregg Abbott’s office has requested an array of information from Google Inc., including the firm’s formula for setting advertising rates, according to a demand for documents by state antitrust officials.
The antitrust investigators also are seeking Google documents that show “manual overriding or altering of” search result rankings, according to Texas’s civil investigative demand. The order is similar to a subpoena, compelling a company to turn over documents and make executives available for interviews.