Packers Fans Get Super Bowl Towel From Wisconsin Maker of Steelers Version
To the “Terrible Towel,” add the “Titletown Towel” for the Super Bowl.
McArthur Towel & Sports, the Baraboo, Wisconsin-based company that makes rally towels for the Pittsburgh Steelers, also will develop a Super Bowl towel for the Green Bay Packers.
The Packers’ new “Titletown Towel,” which the company said was approved for release by the National Football League today, will be similar to the one McArthur made for the team’s last Super Bowl championship in January 1997. Gregg McArthur, the company’s president, said the towel will come in the team colors of white and green, not gold, because “the gold Steelers’ towel was first on the block.”
“The Packers came to us this year and said they wanted to bring back a towel,” McArthur said in a telephone interview. “Starting tomorrow we will be shipping them all around the country.”
McArthur Towel & Sports, part of closely held WinCraft Co., has been in business since 1885 and making the Steelers’ “Terrible Towel,” one of its highest-selling items, since 1997. The company has already manufactured more than 100,000 towels for the Steelers this year, more than during previous Super Bowl appearances in 2006 and 2009, McArthur said.
“This couldn’t be a better Super Bowl matchup, for us or the league,” said McArthur, a Packers fan who grew up watching Green Bay quarterback Bart Starr. “We’re calling it the ‘Perfect Storm.’”
Super Bowl towels sell for $9.95 on the Steelers’ website, with others listed for $6.95 to $9.95 depending on the style. The Packers’ towels will go for between $7.95 and $9.95, McArthur said.
Joanna Hunter, an NFL spokeswoman, and Aaron Popkey, a Packers’ spokesman, didn’t immediately return voicemail messages seeking comment.
The Steelers and Packers will meet for the NFL title in Arlington, Texas, on Feb. 6.
To contact the reporter on this story: Eben Novy-Williams in New York enovywilliam@bloomberg.net.
To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net.
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