Volvo to Slash U.S. Line-Up in Bid to Reverse Sagging Sales

Volvo Cars, the Swedish carmaker owned by Zhejiang Geely Holding Group Co. of China, will slash the number of models it offers in the U.S. to focus on its best-selling vehicles in a bid to reverse years of declining sales.

“Five or six is probably a good number,” said Doug Speck, head of Volvo’s operations in the U.S., in a telephone interview yesterday, noting that Volvo currently offers nine models there. “We have to focus on the key segments with significant volume potential.”