GM Drops Daewoo Brand for Chevrolet in South Korea
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General Motors Co. will eliminate the Daewoo car brand in South Korea as the company begins selling vehicles in the country using the Chevrolet nameplate in an effort to increase local sales.
GM will introduce eight new or refreshed Chevrolet-branded vehicles this year in South Korea, and its domestic operations there will become GM Korea Co., said Michael Arcamone, the unit’s chief executive officer.