Amazon.com Service Aims to Simplify Cloud Computing

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Amazon.com Inc., the biggest online retailer, is starting a service today aimed at helping businesses simplify management of their websites and computing applications.

Customers can use the new Elastic Beanstalk service to tap Amazon’s computing power even without the technical know-how to write complex software to run applications. In the past, a business managing an app or website on Amazon servers would have to write code to interact with arcane computing infrastructure.