Pursuits
Gay Sports Bars Proliferate as Disposable Income Fuels Profits
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From the outside, Boxers NYC looks like a sports bar in a suburban strip mall. Large windows reveal 14 flat-screen TVs, two pool tables and a dartboard. Inside, men in suits sit on vinyl-covered stools, fidget with their BlackBerrys and swill pints of beer -- served by bartenders dressed in their underwear. Boxers wasn’t named for practitioners of the sweet science, but for the style of skivvies.
Less than a year after opening in Manhattan’s Flatiron district, Boxers has become a pioneer of a gay sports bar trend. It has Lady Gaga blaring from its speakers and New York Knicks games on its TVs, Bloomberg Businessweek reports in its Jan. 17 issue.