Pursuits
Southwest Revamps Rewards With Seats on Every Flight
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Southwest Airlines Co. is overhauling its frequent-flier program to include rewards with no blackout dates and redemptions for international flights on other carriers.
The first major revamp of the Rapid Rewards loyalty plan since it began in 1987 should add “several hundred million” dollars a year in revenue, Chief Executive Officer Gary Kelly said yesterday at a briefing at Southwest’s Dallas headquarters.