Tiger Woods's Gillette Endorsement Ends Next Week as Part of Plan in 2009
Tiger Woods Dropped as Gillette Endorser Part of 2009 Plan
Scott Barbour/Getty Images
Tiger Woods’s endorsement deal with Procter & Gamble Co.’s Gillette division will end next week as the company follows through on a plan it announced last year.
Tiger Woods’s endorsement deal with Procter & Gamble Co.’s Gillette division will end next week as the company follows through on a plan it announced last year. Photographer: Scott Barbour/Getty Images
Tiger Woods’s endorsement deal with Procter & Gamble Co.’s Gillette division will end next week as the company follows through on a plan it announced last year.
Woods’s contract to endorse Gillette razors will end Dec. 31, company spokesman Michael Norton said tonight in an e-mail message. Norton had said in December 2009 that Procter & Gamble would begin phasing Woods out of print and TV ads for its Gillette division.
The company will not renew its relationship with Woods as part of a plan to phase out its Gillette Champions marketing program in the first quarter of 2011, Norton said in an interview earlier today with USA Today.
Gillette also will cut ties with soccer players Thierry Henry, Kaka, Rafael Marquez and Lionel Messi and other athlete endorsers around the world, Norton told the newspaper. Gillette will retain endorsement ties with athletes including tennis’ Roger Federer and Derek Jeter of the New York Yankees.
“I can confirm that the contracts will run to their completion and they will not be renewed,” Norton said in his e-mail.
Woods also lost sponsors including Accenture Plc following a November 2009 car accident that led to his admission of extra-marital affairs and, eventually, a divorce.
To contact the reporter on this story: Rob Gloster in New York at rgloster@bloomberg.net
To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net
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