Apple IPhone Most Wanted U.S. Smartphone, Nielsen Says

Apple Inc.’s iPhone is the most desired device among users shopping for smartphones, beating the BlackBerry and Google Inc.’s Android as consumers prepare for the holiday season, according to Nielsen Co.

In a survey of U.S. shoppers looking for a smartphone, 30 percent said they wanted to buy an iPhone, according to a Nielsen survey from August through October. Phones running Google’s Android software placed second with 28 percent.

Apple is battling increasing competition from Android, which became the most popular smartphone operating system among new buyers in the U.S. this year. To expand the iPhone’s availability, Apple plans to start selling the device at Verizon Wireless, the biggest U.S. wireless provider, next year, people familiar with the companies’ plans have said. AT&T Inc. is currently the only U.S. carrier offering the iPhone.

Android and Cupertino, California-based Apple are increasingly dominating the U.S. smartphone landscape, winning market share from other mobile-phone makers. About 13 percent of shoppers said they wanted a BlackBerry, from Research In Motion Ltd., and 6 percent were looking for a Microsoft Corp. Windows Mobile phones.

Almost a third of U.S. mobile subscribers had a smartphone at the end of October, Nielsen said. Of those, 27.9 percent owned an iPhone, 27.4 percent had a BlackBerry and 22.7 percent had an Android device.

Apple rose $5.25 to $316.40 in Nasdaq Stock Market trading at 4 p.m. New York time. The shares have climbed 50 percent this year. Google, based in Mountain View, California, rose $8.64 to $564.35 and RIM fell 1 cent to $61.82.

To contact the reporters on this story: Amy Thomson in New York at athomson6@bloomberg.net

To contact the editor responsible for this story: Peter Elstrom at pelstrom@bloomberg.net

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.