Draft Mojitos, Chicken Bags Emerge as By-Products of Euro Crisis

As Spaniards cut back on drinking in bars amid the economic gloom, Diageo Plc is giving them a reason to return: the draft mojito.

Faced with “markedly” declining volumes of their spirits in Spain, Diageo looked for a way to boost sales at bars and restaurants, where the majority of alcohol is traditionally consumed. The London-based company engineered its first-ever draft cocktails after consumers started increasingly drinking at home. The premixed drinks sell at less than 4 euros ($5.21), or half the price of a fresh cocktail.