Kia Motors to Sell New Vehicles on EBay Amid U.S. Expansion
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Kia Motors Corp. will begin selling new vehicles through EBay Inc. as South Korea’s second-largest automaker looks to increase brand recognition in the U.S. with the help of the second-most visited e-commerce site.
More than 300 of Kia’s 725 U.S. dealers are enrolled to list their inventory on EBay and kia.ebay.com, said Tom Loveless, Kia’s vice president of U.S. sales. EBay is pushing to expand sales of new vehicles, parts and services, which make up a smaller portion of revenue than used cars and trucks, said Nicolas Franchet, EBay Motors’ director of U.S. vehicles.