Brazil Seeks ‘Impossible’ Return on World Cup Arena Spending

Brazil is hiring foreign companies to attempt what some say is impossible: make a profit on the country’s $2.8 billion in spending on World Cup stadiums.

Brazilian states are awarding contracts that may be worth as much as $18 million a year to groups that run Amsterdam Arena and Lisbon’s Estadio da Luz to oversee facilities planned for the 2014 tournament. New York-based IMG Worldwide Inc. is looking at sites, chief executive officer Ted Forstmann said in an interview.