Bikers Get Backing of Kimberly-Clark, Sprint as 800,000 Hit Road

Lock
This article is for subscribers only.

Snow, rain and sleet can’t keep Rob Gusky and his bicycle off the roads of Wisconsin.

Most days the Kimberly-Clark Corp. engineer makes the 17-mile round trip to his office in Neenah, about 100 miles from Milwaukee. When winter makes commuting treacherous, Gusky, 48, trades in his Trek for a Schwinn with studded tires.