Samsung to Make January Announcement on Televisions With Google's Software

Samsung Electronics Co., the world’s largest television maker, is planning to make an announcement in January about introducing TVs using Google Inc.’s software, as the company aims to spur demand.

Details of the plan have yet to be decided, Yoon Boo Keun, head of Samsung’s TV business, said in Seoul. The company is “open” to using Intel Corp.’s chips for its TVs, Yoon said.

A partnership between Suwon, South Korea-based Samsung and Google will follow a similar move by Sony Corp., the world’s third-largest TV maker. In October, the Japanese company began offering Internet-enabled TVs in the U.S. as consumer electronics manufacturers try to combat falling prices with products based on new technology.

Internet-enabled TVs will let viewers buy third-party video games and programs that do anything from forecasting the weather to measuring the string tension of a tennis racket. Apple Inc. fueled its expansion into music players and phones by developing the iTunes software that made it easier to buy and organize songs, TV shows and games and is expanding the model to television.

In October, Samsung, also the world’s largest maker of memory chips and flat screens, forecast “severe” price competition in the TV industry in the fourth quarter after its digital-media division posted a loss of about 230 billion won ($204 million) in the three months ended September.

To contact the reporter on this story: Jun Yang in Seoul at jyang180@bloomberg.net

To contact the editor responsible for this story: Young-Sam Cho at ycho2@bloomberg.net.

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.