Continental AG Shifts From BMW to Tata’s $2,700 Nano

Continental AG, the world’s biggest maker of car instruments and display systems, aims to reduce dependence on a stagnating European market by targeting Asian buyers of ultra-cheap autos with affordable electronic devices.

“We’re placing a strong emphasis on cars in the lower price segment,” said Helmut Matschi, Continental’s interior unit chief. “If you want to bring the same functionality to these cars, you have to figure out a way to make them affordable because the budget is lower.”