AMD Chief Fights for Credibility in Intel Showdown
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For Chief Executive Officer Dirk Meyer, Advanced Micro Devices Inc.’s new lineup of chips is more than an effort to win back customers lost to Intel Corp. It’s a bid for credibility.
After four years of production delays, slumping sales and shrinking market share, Meyer says he wants to convince customers and investors that AMD can consistently deliver quality products and challenge its dominant competitor. The first test comes with its new Fusion chips, built with graphics capabilities that AMD says Intel can’t easily match.