Africa’s 1 Billion Consumers Draw Giant Wal-Mart

Richard Twesigye says he shops at Massmart Holdings Ltd.’s Game store in Kampala, the Ugandan capital, because the quality is better than at the local market. Like millions of other Africans, he can afford it if the prices are a little higher.

“These stores are high class,” Twesigye, a 61-year-old businessman, said while shopping at the chain store. “In ordinary stores there are a lot of counterfeits, but these big stores care about their reputation.”