Gap Investors Await Plan to Bolster Namesake Brand

Gap Inc. Chief Executive Officer Glenn Murphy has spent three years cutting costs and boosting profits. During that time the stock has barely budged.

Sales at Gap’s namesake brand fell in each of the past six months as the retailer failed to differentiate itself from such rivals as Hennes & Mauritz AB, Forever 21 Inc. and J. Crew Group Inc., said Zoe Tan, an analyst for Morningstar Inc. in Chicago, who rates Gap as fairly valued.