BMW May Build Fourth Model in U.S. to Challenge Lexus

Bayerische Motoren Werke AG, the world’s biggest maker of luxury cars, may add a fourth model to its South Carolina factory to challenge U.S. market leaders Toyota Motor Corp.’s Lexus and Daimler AG’s Mercedes-Benz.

“There’s always room on top,” Chief Executive Officer Norbert Reithofer said in Spartanburg, South Carolina, at an event to mark the addition of the factory’s third model, the X3 sport-utility vehicle. “We have ambitious goals for the U.S.”