Pandora Chases Drive-Time Radio After Capturing Mobile Market
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Pandora Media Inc., the top Internet radio company, is luring advertisers such as Hallmark Cards Inc. and MillerCoors LLC to its streaming service and gearing up to chase the lucrative drive-time market.
By early next year, Ford Motor Co. will be shipping Fiesta cars with software that operates Pandora via voice controls. Daimler AG’s Mercedes-Benz is promoting the radio service in vehicles, and Pioneer Electronics sells car stereos that include Pandora.