Stolichnaya to Sponsor New Jersey Nets Brooklyn Arena in First Sports Deal

Stolichnaya signed a five-year accord to become the official vodka of the Barclays Center, which will be the home of the Russian-owned New Jersey Nets from 2012.

Stolichnaya, owned by the Moscow-based SPI Group, will have exclusive branding around the Brooklyn facility and in the arena’s six bars, an e-mailed statement from Brooklyn Sports & Entertainment said yesterday. Financial terms weren’t disclosed.

“This partnership represents Stoli’s first long-term foray into professional sports,” said Andrey Skurikhin, a partner at SPI Group.

Brooklyn Sports & Entertainment plans to open the venue in 2012 for the Nets, whose purchase by Mikhail Prokhorov was approved by National Basketball Association owners in May.

To contact the reporter on this story: Nancy Kercheval in Washington at nkercheval@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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