H&M, Zara Fast Fashion Pressures Luxury Labels to Speed Up

Fast-fashion retailers often get inspiration from the catwalks of Paris and Milan. Now, luxury companies like Cavalli Group say they must take their lead from cheaper and speedier rivals.

Hennes & Mauritz AB and Inditex SA, the owner of Zara stores, update their clothing and accessory designs continuously and can get them from studio to store in as little as two weeks. The speed of change increases pressure to offer new products more often, Cavalli Chief Executive Officer Gianluca Brozzetti said in an interview.