Ford’s Fiesta Subcompact Fetching More Than Focus Car
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Ford Motor Co.’s new Fiesta, the first subcompact it has made in North America since the Pinto in 1980, is selling at higher prices than its Focus compact and competing offerings from Japanese automakers.
The Fiesta is fetching an average of $3,000 to $4,000 above its $13,995 base price as buyers load it with extra features such as heated leather seats, said George Pipas, Ford’s sales analyst. At almost $18,000, the Fiesta is commanding a higher average price than the Honda Motor Co.’s Civic compact and Toyota Motor Corp.’s Corolla small car, according to Pipas.