Pursuits
LVMH’s Hublot Plans to Double Asian Stores on China Luxury Boom
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Hublot, the Swiss watch brand that timed the World Cup, plans to more than double store numbers in Asia, driven by Chief Executive Officer Jean-Claude Biver’s conviction that China offers at least 30 years of growth.
The watchmaker plans to have 15 stores in the region by next year, mostly in China, where its first outlet opened in Shanghai in early 2009, Biver said in an interview in Geneva Sept. 15. Hublot, owned by LVMH Moet Hennessy Louis Vuitton SA, aims to accelerate in China after focusing on Europe, the U.S. and Japan in past years, the CEO said.