Pursuits
BMW Plans New Models, Leasing to Boost Chinese Sales
This article is for subscribers only.
Bayerische Motoren Werke AG, the world’s largest maker of luxury cars, plans to add models and start a vehicle-leasing business in China to help boost its presence in the world’s biggest auto market.
“We have a clear target: We want to become the strongest premium brand in China,” Chief Financial Officer Friedrich Eichiner said today in a speech to analysts in Beijing. Volkswagen AG’s Audi brand, which has the goal of unseating BMW as the global luxury leader, is currently the biggest high-end carmaker in China.