Nissan to Create New Car Brand With Chinese Partner
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Nissan Motor Co. plans to introduce a new passenger-car brand in Chinese market with its local partner to help meet demand for cheaper models.
The Japanese company and Wuhan, Hubei-based Dongfeng Motor Group Co. will jointly produce and sell cars under the new brand Qi Chen from early 2012, said Hideki Kimata, senior general manager of the companies’ joint venture unit.