Pursuits
Audi’s $66,000 A7 to Challenge BMW, Daimler for Luxury Lead
This article is for subscribers only.
Volkswagen AG’s Audi brand will target families looking for a sportier car with the new A7 Sportback as the automaker aims to leapfrog Bayerische Motoren Werke AG and Daimler AG in luxury car sales.
“We’re pushing into customer groups that are willing to pay more for their car, and that’s where the A7 will play an important role,” Chief Financial Officer Axel Strotbek told reporters at an event on the island of Sardinia late yesterday. “It’s clearly going to help us with our profitability.”