SAP Sees ‘Limitless’ Potential in ‘Second Home’ China

SAP AG aims to make China “a second home” as local companies seeking management tools and real-time business intelligence will provide “limitless growth” for the software maker, co-Chief Executive Officer Bill McDermott said.

“The potential here is just thrilling, so we want to treat China as if it’s a second home,” McDermott said in an interview today in Beijing. “If you look at this market, the fantasy of what we could be in this market will exceed anything that a CFO could put on a spreadsheet, so let’s go for the big dream.”