Apple Makes ITunes More Social, Offers TV Rentals
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Apple Inc., building on its dominance in the music industry, unveiled new iPod media players, added social-networking features to its iTunes software and introduced a service that lets users rent shows and movies.
The company unveiled a lower-priced Apple TV set-top box that can offer high-definition TV-program rentals for 99 cents, Chief Executive Officer Steve Jobs said today at an event in San Francisco. The $99 device also will deliver first-run movie rentals for $4.99 and work with Netflix Inc.’s online service.