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Dallas Cowboys Top Forbes Magazine List as NFL Team Values Have First Drop
The National Football League’s 32 teams fell in value by a combined 2 percent last season, the first decline since Forbes began its survey 12 years ago.
The value of 21 teams fell because of lower revenue from sources other than broadcasting due to the worst recession since the 1930s, Forbes said. The average franchise is now worth $1.02 billion, the survey found.
The Dallas Cowboys top the rankings for the fourth straight year. The team owned by Jerry Jones rose in value by a league- best 9 percent to $1.81 billion. At the other end of the scale, the Jacksonville Jaguars slumped 16 percent in value to a league-low $725 million.
NFL revenue rose 5.8 percent to $8 billion on higher television income, Forbes said. Income from broadcasters CBS, NBC, ESPN and Fox climbed $1.3 million per team to $95.8 million for each franchise, the report said. A 10-year agreement with Comcast to broadcast the NFL Network contributed to a $9.3 million rise in revenue from “non-network media contracts” per team to $45.8 million each, Forbes said.
The Washington Redskins rank second in value at $1.55 billion, followed by the New England Patriots at $1.37 billion and the New York Giants at $1.18 billion. All three teams’ values are unchanged from a year ago. The Houston Texans round out the top five at $1.17 billion, 2 percent higher than in last year’s survey.
Five Teams Climb
The Cowboys and Texans were two of five teams whose value climbed, according to Forbes. The others were the Indianapolis Colts and New Orleans Saints, who contested the Super Bowl in February, and the San Francisco 49ers. The Colts and Super Bowl champion Saints rose 1 percent in value, while the 49ers climbed 6 percent.
The value of the 10 lowest-ranked teams fell. Big losers were the St. Louis Rams, whose value plummeted 15 percent to $779 million, and the Buffalo Bills, who dropped 12 percent to $799 million.
The number of teams worth more than $1 billion dropped to 16 from 19 a year ago as the Pittsburgh Steelers, Tennessee Titans and Kansas City Chiefs fell below that mark.
TOP 10 NFL FRANCHISES BY VALUE 2009 SEASON
Rank & Team Value Change Revenue Operating
($m) (%) ($m) Income ($m)
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1 Dallas Cowboys 1,805 9 420 143.3
2 Washington Redskins 1,550 0 353 103.7
3 New England Patriots 1,367 0 318 66.5
4 New York Giants 1,182 0 241 2.1
5 Houston Texans 1,171 2 272 36.5
6 New York Jets 1,144 -2 238 7.6
7 Philadelphia Eagles 1,119 0 260 34.7
8 Baltimore Ravens 1,073 -1 255 44.9
9 Chicago Bears 1,067 -1 254 37.3
10 Denver Broncos 1,049 -3 250 22.0
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Source: Forbes
To contact the reporter on this story: Dex McLuskey in Dallas at dmcluskey@bloomberg.net
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