Markets Magazine
Key Wooing Billionaires to New Zealand Minus English ‘Attitude’
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When he was Merrill Lynch & Co.’s global head of foreign exchange in London in 1998, the ever-cheerful John Key was nicknamed “the smiling assassin” after he fired some 50 members of his team.
Today, as prime minister of his native New Zealand, population 4.4 million, he’s using his trademark grin to woo billionaire immigrants, foreign investors and high-end tourists to one of the planet’s most remote developed countries, Bloomberg Markets magazine reports in its October issue.