Yahoo Search Engine Gains Market Share, Google Drops
Yahoo Search Engine Gains Market Share
Tony Avelar/Bloomberg
Yahoo, based in Sunnyvale, California, rose 15 cents to $13.94 at 4 p.m. New York time on the Nasdaq Stock Market.
Yahoo, based in Sunnyvale, California, rose 15 cents to $13.94 at 4 p.m. New York time on the Nasdaq Stock Market. Photographer: Tony Avelar/Bloomberg
Yahoo! Inc.’s search engine gained U.S. market share last month as leader Google Inc. lost ground, according to ComScore Inc.
Yahoo, which ranked No. 2, had 17.1 percent of searches, up from 16.7 percent in June, according to Reston, Virginia-based ComScore. Google’s share fell to 65.8 percent from 66.2 percent. Microsoft Corp.’s Bing was unchanged with 11 percent.
Yahoo and Microsoft, trying to expand search-based advertising revenue, are teaming up under a 10-year agreement to take on Google. Under the deal, Yahoo plans to use Bing’s search technology on its sites.
The July results include a new category called “explicit core search” that tracks users whose intent is to retrieve search results, according to ComScore. In recent months, Yahoo and Bing had gained share from clicks on so-called contextual searches, such as when users look through a slideshow.
The U.S. search-ad market may grow 16 percent this year while the overall online advertising market expands 11 percent, according to estimates by EMarketer Inc. in New York.
Yahoo, based in Sunnyvale, California, rose 15 cents to $13.94 at 4 p.m. New York time on the Nasdaq Stock Market. Google, based in Mountain View, California, rose $4.93 to $490.52, while Microsoft, based in Redmond, Washington, rose 34 cents to $24.71.
Yahoo will begin this week the process of transitioning Microsoft’s search technology to power its own query results in the U.S. and Canada, according to a company blog post today. The company is also making initial tests this week for the transfer of some paid-search accounts to Microsoft. The full transition is slated to happen this year, Yahoo said.
To contact the reporter on this story: Brian Womack in San Francisco at bwomack1@bloomberg.net
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