Social-Website Ad Sales to Rise 29% Next Year, EMarketer Says
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Facebook Inc. and rival operators of social-networking websites will see advertising sales rise 29 percent next year as marketers become increasingly drawn to their audiences, according to an estimate from EMarketer Inc.
Ad spending on social sites will grow to $4.26 billion from an estimated $3.3 billion this year, Debra Aho Williamson, a senior analyst at the New York digital advertising research firm, said in an interview.