Kraft Pitches Brazilian Tang in Emerging Market Blitz

Kraft Foods Inc., the world’s biggest confectioner after buying Cadbury Plc, will start making Tang powdered beverage and chocolate next year at a new plant in Brazil, fueling expansion in faster-growing developing markets.

The move is part of Chief Executive Officer Irene Rosenfeld’s strategy to use Cadbury’s strength in those regions and prove to investors that the merger makes sense. Kraft now gets about one-quarter of its almost $50 billion in sales from emerging markets because of Cadbury.