Baby Slump Leaves Fukui Site Playing Cupid to Spur Japan Growth
The homepage of the "Fukui Marriage-Hunting Cafe,"
Fukui Prefectural Government via Bloomberg
The homepage of the "Fukui Marriage-Hunting Cafe," a dating website, is displayed on a computer monitor in Tokyo. The coastal prefecture of Fukui has Japan's highest share of dual-income households, highest ratio of working women and lowest unemployment. What it doesn't have is enough babies. To help single men and women meet, wed and have children, the provincial government this month is starting the dating website, to try to reverse a decline in birthrates that is crimping the economy.
The homepage of the "Fukui Marriage-Hunting Cafe," a dating website, is displayed on a computer monitor in Tokyo. The coastal prefecture of Fukui has Japan's highest share of dual-income households, highest ratio of working women and lowest unemployment. What it doesn't have is enough babies. To help single men and women meet, wed and have children, the provincial government this month is starting the dating website, to try to reverse a decline in birthrates that is crimping the economy. Source: Fukui Prefectural Government via Bloomberg
The coastal region of Fukui has Japan’s biggest share of dual-income households, highest ratio of working women and lowest unemployment. What it doesn’t have is enough babies.
The provincial government this month is starting the Fukui Marriage-Hunting Cafe, a website for singles, to help stem the falling birthrate as it damages the economy. As an added incentive, couples who agree to marry will get cash or gifts, said Akemi Iwakabe, deputy director of Fukui’s Children and Families division.
“Many of our single residents were telling us that they wanted to get married, but couldn’t because they weren’t meeting anyone,” she said.
Japan’s first online dating service organized by a prefectural government follows national measures to extend parental leave that have so far failed to convince women to have more children. The fertility rate has dropped to 1.34 children per woman, shrinking the pool of workers and consumers and increasing the burden on younger employees to pay for an aging population.
“It’s difficult to breathe life back into an economy without children, without young people,” said Naoki Iizuka, an economist at Mizuho Securities Co. in Tokyo. “When an area like this keeps aging, the public finances of that government won’t last.”
Fukui, 316 kilometers (196 miles) northwest of Tokyo, is known for its spectacle frames, synthetic fiber and nuclear power plants that generate a quarter of Japan’s atomic energy. It also produces about twice the number of business owners as a proportion to the number of residents compared with the national average.
Fewer Workers
The Organization for Economic Cooperation and Development estimates the number of working-age Japanese will drop to 81 million this year, compared with the 1995 peak of 87 million. The average number of children that Japanese women have compares with Canada’s 1.6 and France’s 2, according to the World Bank. The 2.1 rate in the U.S. is considered the minimum for a developed nation to maintain a constant population.
Japan’s leaders must take more aggressive measures to help young people raise families, or the baby shortage will accelerate, said Iizuka. About 23 percent of the country’s population is over 65, the highest ratio among the 62 countries tracked by Bloomberg.
Key to boosting the birthrate is getting couples to marry. Three-fourths of the decline in Japan’s fertility rate between 1975 and 2005 can be explained by more women delaying or foregoing marriage, according to Miho Iwasawa, a researcher at the National Institute of Population and Social Security Research in Tokyo. Only 2 percent of children are born out of wedlock in Japan, according to the Labor Ministry.
Single Women
Census data show that 32 percent of women between 30 to 34 years old were unwed in 2005, more than twice the number 15 years earlier.
The Democratic Party of Japan came to power last year promising to lighten the burden of childrearing. Families started receiving monthly allowances of 13,000 yen ($150) a child this fiscal year and can now send their children to public high school for free. Prime Minister Naoto Kan appointed Koichiro Gemba to a Cabinet-level post to counter the declining birthrate. Kan had also pushed his staff to leave work at 6 p.m. for weekday dates.
Even so, national and local governments need to reach the unmarried, whose rising proportion in the country is the biggest factor behind the shortage of children, said Shigeki Matsuda, a sociologist at Dai-Ichi Life Research Institute in Tokyo.
‘Top Goal’
Japan isn’t the only country experimenting with publicly run matchmaking.
Singapore’s Social Development Network works to “facilitate marriages and nurture a culture where singles view marriage as a top life goal.” Its “LoveByte” website dispenses dating advice, allows people to search for other registered singles, and advertises privately run speed-dating events.
Japan’s previous local government efforts to pair youth haven’t raised marriage rates, said Dai-Ichi’s Matsuda.
“The root problem is this: They don’t have financial stability,” he said. “That’s a problem with their employment opportunities that can’t be resolved by dating support.”
Fukui’s service will also compete with a host of private online dating services such as Tokyo-based O-Net Inc., which organizes events for its 38,000 members such as wine-tasting tours and “elegance” seminars for women.
Organized dating activities called “konkatsu,” or marriage-hunting, including 8 a.m. singles breakfasts, trash- picking by Shinjuku station in Tokyo, and Sunday morning book clubs, are also becoming popular.
Lowest Jobless Rate
Fukui had the lowest jobless rate in the first quarter among Japan’s 47 prefectures, at 3.3 percent, according to the statistics bureau. About 53 percent of Fukui’s women held jobs in 2007, versus a national average of 48.8 percent. The prefecture also had the highest ratio of dual-income households at 39.6 percent, against Japan’s average of 26.6 percent, census data from 2005 show.
The hope is that members from the Fukui Marriage-Hunting Cafe will pair off and help turn around the prefecture’s fertility rate, which dropped to 1.54 in 2008, from 1.93 in 1985.
“Our goal is to first help people meet each other, and then support them as they get married and raise children,” Iwakabe said. “It’s all part of a larger plan to aid parents in the process of childrearing.”
To contact the reporter on this story: Aki Ito in Tokyo at aito16@bloomberg.net.
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