Baby Slump Leaves Fukui Site Playing Cupid to Spur Japan Growth

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The coastal region of Fukui has Japan’s biggest share of dual-income households, highest ratio of working women and lowest unemployment. What it doesn’t have is enough babies.

The provincial government this month is starting the Fukui Marriage-Hunting Cafe, a website for singles, to help stem the falling birthrate as it damages the economy. As an added incentive, couples who agree to marry will get cash or gifts, said Akemi Iwakabe, deputy director of Fukui’s Children and Families division.