Red Sox Ticket Policy Keeps Sellout Streak Alive With Resellers

They’re called the Fenway Faithful with good reason. On July 18, Boston Red Sox fans streamed into Fenway Park for the club’s 600th consecutive sellout, a record run in Major League Baseball that began in 2003. Players, coaches and principal owner John W. Henry, a commodities hedge-fund billionaire, marked the occasion by tossing 600 commemorative baseballs into the stands.

So you’d think Red Sox seats are impossible to score. Wrong. About 20 percent to 30 percent of tickets trade on what’s become baseball’s hottest secondary market, according to the club, making seats available for every game. Usually that means paying a big premium over face value. But for some games, even when resale prices fall below face value, tickets end up in the trash, Bloomberg BusinessWeek reports in its Aug. 2 edition.