Odorless Undies, Beer Sales Surge in Japan Summer

Japanese retailers are headed for hot summer sales of cheap beer and non-smell underwear, driven by above-average temperatures and consumers with fatter wallets, according to Deutsche Bank AG’s Takahiro Kazahaya.

Japan’s Meteorological Agency is forecasting the hottest summer in 100 years globally after a heat wave snaked into Tokyo last week via North America and Europe. Temperatures in the capital exceeded 95 degrees Fahrenheit (36 degrees Celsius), providing a boon for breweries including Kirin Holdings Co., garment makers and air conditioner manufacturers, Kazahaya said.