Ford May Earn $1.62 Billion on Mulally’s Pricier Cars
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Ford Motor Co. may report adjusted second-quarter profit of $1.62 billion tomorrow as Chief Executive Officer Alan Mulally’s overhaul of the lineup lets the company charge more for new models.
The second-largest U.S. automaker’s redesigned 2010 Taurus is selling for $6,300 more than last year’s model. And buyers paid an average of $30,309 for all Ford vehicles in June as they splurged on extras like heated seats and upgraded electronics, up 14 percent from five years ago, according to automotive researcher Edmunds.com.