Rap Impresario Simmons Wins Exemption on Debit-Card Fee

June 24 (Bloomberg Businessweek) -- It was surely the only time that lawmakers hammering out the financial-regulation bill were lobbied by a man wearing a hoodie and a New York Yankees baseball hat. That’s how Russell Simmons showed up on Capitol Hill earlier this month to fight a proposal to cap the fees retailers pay banks to process debit-card payments.

Simmons, best known for his Phat Farm clothing line and Def Jam hip-hop music label, is also the owner of UniRush, a Cincinnati-based company that sells a prepaid Visa debit card called RushCard, with about 2.5 million users. Simmons has persuaded lawmakers to exempt his business from a measure that would shift more of the cost of debit-card processing from retailers to the banks, Bloomberg Businessweek reports in its June 28 issue.

When a consumer uses a debit card, the retailer’s bank pays a 1 percent to 2 percent “interchange fee” to the card holder’s bank. The merchant ultimately shoulders that cost. Retailers estimate they pay almost $20 billion a year, the bulk of it interchange fees, to debit-card issuers such as New York- based Citigroup Inc. and Charlotte, North Carolina-based Bank of America Corp.

By capping the interchange fee, Simmons says, he would be forced to charge his low-income customers more, allowing retailers like Bentonville, Arkansas-based Wal-Mart Stores Inc. and Richfield, Minnesota-based Best Buy Co. to profit the most.

Democratic Proposal

Simmons’s prime target, Richard Durbin of Illinois, the No. 2 Senate Democrat, has for years pushed to reduce interchange fees on behalf of retailers. Durbin won an amendment to the financial-overhaul legislation that passed the Senate in May to cap the fees and let the Federal Reserve set the rates, instead of San Francisco-based Visa Inc. and Purchase, New York-based MasterCard Inc. The legislation wouldn’t regulate interchange fees for credit cards. The end result means more profits for retailers and less for debit-card issuers. Big banks, unpopular with politicians after the $700 billion industry bailout, got nowhere in their effort to defeat the provision.

Enter Simmons, who used his star power to open doors in Washington. He railed against Durbin’s provision on a Huffington Post blog and a Twitter feed that has a following of about 364,000. He argued that prepaid debit cards provide an essential service for low-income people who can’t afford checking accounts or would be turned down for credit cards.

‘Long Overdue’

His customers load money onto a RushCard, which is accepted any place that takes Visa. In an open letter to lawmakers, published on the Huffington Post site, he says he aims only to help the little guy: “I don’t work for Visa or MasterCard and I don’t give a damn about the profits of the big banks. Regulation is long overdue.”

Unmentioned are the fees Simmons’s company imposes for its card, including a $9.95 monthly charge, $3 for activation, $1 for every purchase if a PIN is used, $1 for online bill paying, and 50¢ to check the balance at an ATM. Direct deposits and online account management are free, as is a service that alerts customers when their balances are low.

By comparison, check-cashing services can charge $50 to cash a $1,000 paycheck. Such fees have led some to ask whether Simmons is at least as interested in doing well as in doing good. Simmons is “marketing a product that is frankly exploitative of the poor and minorities,” says Adam Levitin, a law professor at Georgetown University in Washington who specializes in banking issues. “He’s no different than a bank.”

‘Double-Barreled Assault’

That’s not how lawmakers backing Simmons see it. “The poor, already struggling in the midst of the worst economic crisis since the Great Depression, cannot withstand this double- barreled assault on their benefits and dignity,” says Representative Gregory Meeks, a New York Democrat. To make his case, Simmons focused on a handful of Congressional Black Caucus members, including Meeks and Democrat Maxine Waters of California. Another prepaid-debit-card entrepreneur, Robert Johnson, the founder of Viacom Inc.’s Black Entertainment Television, also got involved, sending Waters a personal note urging her to oppose the Durbin amendment.

In the end, Durbin was won over: He announced June 21 that he would exempt pre-funded debit products, including the RushCard, from the fee limits.

“This will protect the fees on the most vulnerable, which is what I care about the most,” Simmons said in a statement.

The big banks haven’t been as lucky: The legislation the Senate and House may vote on this month still targets their higher fees.

To contact the reporters on this story: Robert Schmidt in Washington at rschmidt5@bloomberg.net; Patrick O’Connor in Washington at poconnor14@bloomberg.net.

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