GM’s Opel Passes Fiat as Germany’s Top Discounter as Sales Fall
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General Motors Co.’s money-losing Opel brand overtook Fiat SpA with the steepest discounts in Germany last month as the unit seeks to halt a drop in sales.
Opel dealers’ discounts in May averaged 12.8 percent off the list price, topping the 12.4 percent savings from Fiat, the traditional incentive leader in Germany, according to trade publication Autohaus PulsSchlag. The industry averaged rebates of 10.9 percent, the researcher said in its monthly survey.