World Cup ‘Ambush Marketers’ Have Charges Dropped
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South African prosecutors dropped charges against two women from the Netherlands accused of participating in a so-called ambush marketing campaign for Dutch brewer Bavaria NV at a soccer World Cup match.
FIFA, soccer’s governing body, “indicated they are no longer interested in pursuing the matter because they have reached a settlement with Bavaria,” National Prosecuting Authority spokesman Mthunzi Mhaga said today in a telephone interview from Johannesburg. “The terms of the settlement will not be disclosed by us.”